Creative Breakdown is a blog about design, communication and the climate crisis. It’s about dissecting trends in visual culture and exploring the chasm between the creative industry and the climate emergency.
If you’re a creative professional who feels somewhat disillusioned by the industry’s role in environmental and societal decline, welcome to the breakdown! We’ll do some wallowing, some catharsis and some venting, but we’ll also explore the next steps.
If you’re a campaigner, activist or environmental professional interested in the role of branding in your work, come aboard! I’m here to try and join the dots and enhance the conversation between action and communication.
I want to explore ideas like:
Degrowth, and what it would mean for agencies and creatives who’s success is largely measured in their client’s quarterly profits
Trends in branding, where they come from and what they can tell us about our current situation
The increasing overlap of branding and politics.
The role of marketing in activism — where we can use our skills to help, and what we can learn about this space to be effective.
Mike Andrews
As a multidisciplinary creative from the world of branding, my career has taken me from the corporate and commercial creative sector, through to campaigning and activism with grassroots organisations, groups and NGOs.
Most of the time I’m working on my own creative practice, where my aim is to bring the strategic thinking, engaging communication and high design standards of the commercial creative industry to organisations that traditionally aren’t able to access them, and to help positive brands communicate their purpose and role in making the world a better place.
This is a place for me to work through some of the things I’ve been thinking about, and to reconnect with the discipline of writing: something I’ve found surprisingly helpful when things feel a bit chaotic.
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